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My first thoughts upon listening to Jex Thoth's Blood Moon Rise were "this is what Doom Metal would sound like if it was played by a lounge band." Then I read Sargon's review of Witness where he called Jex Thoth's style "lounge doom" and I knew I wasn't too far off.

The music on Blood Moon Rise is most assuredly Doom. The tempos are slow and the guitars thick and fuzzy. Apart from "The Places You Walk" and "Psyar," it isn't the heaviest album; it is more melodic and understated. The vocals are the star of the show, setting the tone with a sultry smoothness. There is definitely a Black Sabbath influence on the band's music but I also hear more than a hint of Pink Floyd as well. The production is modern and clean though the music is awash in a 60s/70s vibe.

I wasn't initially sold on Jex Thoth's "Doom-lite" lounge approach but then I played it one gray, rainy morning and Blood Moon Rise came into its own.